PVR's Aborted Acquisition of DLF's DT Cinemas
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Case Details:
Case Code : BSTR372
Case Length : 15 Pages
Period : 2009 - 2010
Pub Date : 2010
Teaching Note :Not Available
Organization : PVR Ltd / DLF's DT Cinemas
Industry : Media and Entertainment
Countries : India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction
The cinema exhibition landscape in India underwent a significant change in the first decade of the 21st century, with a rapid increase in the number of multiplexes. As favorite leisure spots, multiplexes offered a wide choice of films to moviegoers along with facilities for shopping and eating out.
By November 2009, there were half a dozen big operators in this segment, with each operator having more than 50 screens8, and multiplexes were major revenue contributors to the cinema exhibition business in India.9
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Assessing the business potential of the sector, many operators were in the process of expanding their presence through organic growth. Apart from catering to metropolitan cities, these companies were spreading their multiplexes operations to Tier II and Tier III cities.
Competitive pressures and the need for scaling up also prompted some operators to evaluate other strategic options such as acquisitions and strategic alliances. PVR's deal to acquire the DLF Group's DT Cinemas in November 2009 was viewed as one such strategic move...
Excerpts
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